ASICS America: 2008 World's Largest Lite-Brite Picture
On October 8, 2008, The Guiness Book of World Records, along with Lite-Brite creator Hasbro, recognized ASICS Lite-Brite 4 ft. 9.25 in. by 9 ft. 9.5 in. reproduction of the Gel-Lyte III shoe as the largest in the world. The shoe will now make appearances at various locations across the United States, including footwear retailers and music concerts. Be on the lookout . . .