The Restaurant Local Store Email Marketing Guide by Boris Bugarski

The Restaurant Local Store Email Marketing Guide by Boris Bugarski

Boris Bugarski is an email marketing legend...this book pointed out a lot of things I didn't realize previously (like the fact that most businesses spend a ton of cash bringing new people in the door and almost nothing on retaining existing happy customers and bringing them in more often). Boris Bugarski has written a great book, and it should be on the shelf of any small business owner (not just restaurants).