Deluxe: How Luxury Lost Its Luster

Deluxe: How Luxury Lost Its Luster

Comprehensive and detailed, this book goes above and beyond the various books I have read on the shift in luxury brands business models, consumer spending, etc... I think the advantage this book has lies ironically in the author's negative view and tone... Giving it a more realistic look at the changes and their effects in the luxury goods sector

  • Is that a sequined shoe atop a pile of money! Looks like a neat read; I would like this on my coffee table for a conversation starter and to get my creative juices flowing. plus, it doesn't look like your ordinary boring read on ... Is that a sequined shoe atop a pile of money! Looks like a neat read; I would like this on my coffee table for a conversation starter and to get my creative juices flowing. plus, it doesn't look like your ordinary boring read on how to market and why things work etc etc "This is the first book that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modeling, and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the business of turning functional products into objects of desire." Neat read; I would like this on my coffee table for a conversation starter and to get my creative juices flowing. plus, it doesn't look like your ordinary boring read on how to market and why things work etc etc

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