Give and get what you REALLY want this Christmas by creating individual gift lists for your kids and yourself that you can email to friends and family. Or search for THEIR lists by entering their email addresses. Lists are updated as people purchase items and the giver doesn't have to dig around for your address- you've already entered all the details. Plus, these keep yourself uber organized. One-Click Shopping allows you to buy and send (for free with two-day shipping if you are a Prime member or availing of the one month free trial for that service) all Amazon items to people you've entered into your online address book or simply save the items in specifically categorized lists for later. The new Universal Wish List feature even allows you to add items that are on external sites to a Wish List. Handy dandy.