The Complete Pirelli Calendars: 1964-2007 ~ Edmondo Berselli, Francesco Negri Arnoldi

The Complete Pirelli Calendars: 1964-2007 ~ Edmondo Berselli, Francesco Negri Arnoldi

At last the public can see what the fuss was all about. The extraordinary history of the Pirelli calendars began in 1963 when the Pirelli tire company created a calendar featuring pin-up models as a promotional piece to send to its top customers as a gift for the closing year. It has continued to generate publicity for its exclusivity; a huge public clamors for the calendar, but it is only available to a very privileged list of corporate customers and VIPs.