Bluwash Denim Detergent
Keep the fade away with Bluwash, the new laundry soap designed specifically for denim. It’s formulated to neutralize the color-sucking chlorine and other chemicals found in city water. Suitable for jeans of all colors and most treatments, you can use Clean just as you would any other detergent. One bottle helps reduce the damage that could be done to 58 pairs. And adding Soft to the rinse cycle ensures your dungarees don’t emerge from the washer feeling like they’ve been woven from hay.
Dudes nowadays are wearing $700 evisu and redmonkey jeans. You don't want to pay that much for a pair of jeans, then after a couple of washes it fades....Get the "Bluwash Denim Cleaner" and you won't have to worry
This patent pending formula reduces fading by neutralizing chlorine & chemicals used to process water. Softener may be used on all denim colors & washes. Note: product is available for top and front load. 16 fl oz