Heinz Ketchup - Dip & Squeeze
Whether you’re a dipper, a squeezer, or a health-minded ketchup lover, Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup. Heinz announced three ketchup innovations in response to consumer demand: Heinz Dip & Squeeze™, with a breakthrough dual-function ketchup package for the foodservice industry that promises to make eating on-the-go more fun and convenient; a reduction in sodium across its base ketchup line to support consumers’ desire for lower-sodium products; and the launch of Simply Heinz™ Tomato Ketchup, made with sugar, for the retail market. A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet.