Treasure Hunt : Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman

Treasure Hunt : Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman

A good book about consumer psychology. Conventional wisdom would say that a middle-class consumer just buys in the middle-tier price range, but Treasure Hunt says that is no longer the case. The key insight is that consumers will trade up (ie splurge) or trade down (ie buy cheap/good enough) in different categories, depending on what is important to them. This emerging behavior has big economic implcations. So the future will belong to brands, retailers, and lead-gen services that cananticipate where consumer demand is likely to tradee up- or down.

  • This website has great tours of homes and apartments that wouldn't ordinarily be featured on a website or in a magazine. Also great tips!

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  • The 'People Like Me' tote bag distracted a skeevy man on the bus just long enough that I was able to make a quick exit, unassailed by bad pick up lines. Turns out he fancied the bag more than the booty.

  • The Boss grinder is an excellent piece of machinery. It has a powerful motor and it can grind almost anything in a matter of minutes. The grinder also produces no heat so the dough does not sour fast. The grinder has a number of r... The Boss grinder is an excellent piece of machinery. It has a powerful motor and it can grind almost anything in a matter of minutes. The grinder also produces no heat so the dough does not sour fast. The grinder has a number of reviews on the consumer daddy website. The website also rates the products based on their reviews and complaints,. The website has reviews to nearly 200000 products and 40000 companies. The grinder also comes in a number of variants, table top and ultra light grinders as well as different capacities.

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  • Need to make a statement about corporate/consumerist America? We've got your tools right here.

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  • This t-shirt was designed by Emma Watson (Harry Potter) and is part of her new collection of clothing for men and women at People Tree. Be sure to check out her ultra cool union jack t-shirt dress.

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  • I was at a conference where one of the sessions was design panel discussing branding. Baskin was on the panel, I was interested in what he said and sought his book. I've only just purchased it, but it is about how little brand inf... I was at a conference where one of the sessions was design panel discussing branding. Baskin was on the panel, I was interested in what he said and sought his book. I've only just purchased it, but it is about how little brand influences the consumers choice.

  • A site that has links to free samples, free entertainment, including free TV show tickets, and money saving tips.Keep more cash to cuddle.

  • I could not be more inspired after checking out this site for the first time. I recommend this design site because of the creative and cost efficent ways they makeover a room.

  • " Find Product Reviews and Ratings from Consumer Reports" An online subscription will set you back about $25 but provide you with a great instant gift (great for parents and grandparents) for someone, immediate access to the fu... " Find Product Reviews and Ratings from Consumer Reports" An online subscription will set you back about $25 but provide you with a great instant gift (great for parents and grandparents) for someone, immediate access to the full current and back issues online and a wealth of information for home and life.

  • A friend of mind highly recommended this book and it sounds like a fascinating read. Written by the author of The Tipping Point, this book covers "adaptive consciousness" -- a 24/7 mental valet -- that provides us with instant and... A friend of mind highly recommended this book and it sounds like a fascinating read. Written by the author of The Tipping Point, this book covers "adaptive consciousness" -- a 24/7 mental valet -- that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

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  • By following a few simple steps you can immediately increase your income by $500 to $1,500 per month. You are among the first to realize that you could cut your taxes dramatically by taking advantage of new laws that have recently... By following a few simple steps you can immediately increase your income by $500 to $1,500 per month. You are among the first to realize that you could cut your taxes dramatically by taking advantage of new laws that have recently been passed by Congress relevant to home businesses. A home based business is one of the best kept financial growth secrets in America.

  • Happy Mundane: there's beauty in your dishsoap. The title says it all. The blog combines a love of design with an ability to see how beautiful things are.

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  • A more thoughtful design blog that focuses on the home. Includes a "real life test kitchen" category which I enjoy. Written by a group of people mainly in the design magazine industry. I enjoy the writing style of this blog - y... A more thoughtful design blog that focuses on the home. Includes a "real life test kitchen" category which I enjoy. Written by a group of people mainly in the design magazine industry. I enjoy the writing style of this blog - you're not here just for the images.

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  • Poppytalk focuses on the handmade with a huge selection of wicked awesome Etsy finds. She has the eye.

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  • NOTCOT is a clearing house for design ideas. I'll quote below from their About description. "NOTCOT Inc is a growing network of design sites currently including NOTCOT.com and innovative community contributed sites NOTCOT.org ... NOTCOT is a clearing house for design ideas. I'll quote below from their About description. "NOTCOT Inc is a growing network of design sites currently including NOTCOT.com and innovative community contributed sites NOTCOT.org + TasteSpotting.com + NotCouture.com. NOTCOT is a visual filtration of ideas + aesthetics + amusements. NOTCOT's two sites have become the daily sources of inspiration for creatives everywhere, fighting the good fight against "creative block" since 2005 with visually stunning imagery, the latest in international trends, and a passion for all things well designed. NOTCOT.ORG is a community of creatives, design lovers, and trendsetters - where .org serves as the studio bulletin board gone digital - each image and caption brings you to a place worth visiting. It's about sharing what inspires you. Bookmarks, del.icio.us, digg, blogrolls, etc. make you read, search and think. This is the PICTUREBOOK to their novel. NOTCOT.COM is the editorial face of NOTCOT, offering in-depth features on products, artists, technology, innovation, and up-and-coming trends. With the addition of TasteSpotting and NotCouture, what more could one need. TasteSpotting delivers the creme de la creme of delectable food and drink from our community of foodies. NotCouture keeps you looking your best, as users find the latest and greatest in fashion and beauty for men and women. (And don't be fooled, this is a designer's take on fashion, not just the usuals in every magazine you see)"

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  • Oh Joy, besides being an awesome design blog, is written by a fellow Philly person, yo! But if you're not in Philly, don't let that stop you from enjoying her exquisite taste in design because she posts about design across the co... Oh Joy, besides being an awesome design blog, is written by a fellow Philly person, yo! But if you're not in Philly, don't let that stop you from enjoying her exquisite taste in design because she posts about design across the country. In the past year, she focused on weddings while preparing for her own and wrote about some lovely things; more recently, she posted a collection of Halloween-related products on ThisNext.

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  • I had no idea that patterns could be quite so neat to look at. Print and Pattern is pretty much eponymous, a collection of all sorts of prints and patterns. Definitely one of those blogs that you should take a look at because I'... I had no idea that patterns could be quite so neat to look at. Print and Pattern is pretty much eponymous, a collection of all sorts of prints and patterns. Definitely one of those blogs that you should take a look at because I'm not describing it well.

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  • Lena Corwin is known for her textile designs and illustrations. Her blog chronicles her joy in design and decoration with a million pictures and small bits of text. It is wonderful to be able to share someone else's eye for ... Lena Corwin is known for her textile designs and illustrations. Her blog chronicles her joy in design and decoration with a million pictures and small bits of text. It is wonderful to be able to share someone else's eye for the marvelous.

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  • Holly Becker's blog Decor8 is another of my favorites. I think reading her blog encouraged me to go rumbling through Etsy to find all sorts of marvelous things. Her Etsy Finds category is always full of neat stuff. Recently e... Holly Becker's blog Decor8 is another of my favorites. I think reading her blog encouraged me to go rumbling through Etsy to find all sorts of marvelous things. Her Etsy Finds category is always full of neat stuff. Recently enjoyable were her entries on a trip to Stockholm where she spent time in a lot of different shops and observed that Sweden does not have a tradition of "to the trade" only stores. Lots of incredible fabrics in bold and exciting prints. She always has something interesting to say and interesting to look at.

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  • Alot of us can relate very well to this tshirt, As consumers we often over buy, or over justify why we NEED a certan item.

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  • Printer on the go...how cool can it be?!

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  • I may be slightly biased in favor of this book because Wired threw an incredibly kickass launch party for it back in July, but it really is a very well-written book. I'm not the most business-savvy person, but this was very easy ... I may be slightly biased in favor of this book because Wired threw an incredibly kickass launch party for it back in July, but it really is a very well-written book. I'm not the most business-savvy person, but this was very easy to read and understand. As for the innovation of the idea, it's the sort of thing that I feel like someone else would've gotten to if Anderson hadn't. He just happens to have been the first person to put it into words.

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  • 'Frontine' explores the relationship between U.S. job losses and the American consumer's insatiable desire for bargains in "Is Wal-Mart Good for America?" Through interviews with retail executives, product manufacturers, economist... 'Frontine' explores the relationship between U.S. job losses and the American consumer's insatiable desire for bargains in "Is Wal-Mart Good for America?" Through interviews with retail executives, product manufacturers, economists, and trade experts, correspondent Hedrick Smith examines the growing controversy over the Wal-Mart way of doing business and asks whether a single retail giant has changed the American economy. A fascinating look at the connection between American job losses and soaring Chinese exports. A must-see...

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  • I bought the Canon Digital Camcorder-ZR300 last year and I have no complaint. I wanted a decent camcorder with good video quality, a good zoom, white LED lamp for low light and some digital effect. The ZR300 is a compact, traditio... I bought the Canon Digital Camcorder-ZR300 last year and I have no complaint. I wanted a decent camcorder with good video quality, a good zoom, white LED lamp for low light and some digital effect. The ZR300 is a compact, traditionally styled camcorder. While the body is made of plastic, it feels quite solid. It's easy to hold and operate the ZR300 with just one hand, and all the important controls are within easy reach of your fingers. I love it.

  • Turnbull & Asser are the originators of the classic British dress shirt look that has been popularized recently by Thomas Pink and Charles Tyrwhitt. Very expensive but very well made and stylish. Now if we could only get them ... Turnbull & Asser are the originators of the classic British dress shirt look that has been popularized recently by Thomas Pink and Charles Tyrwhitt. Very expensive but very well made and stylish. Now if we could only get them to make non-iron button cuff with the spread collar they would be perfect