For me, this is the American MOP Hair Products. They design their products, however, to the environment of the individual which is super-useful for those born with naturally uncontrollable hair. They have one of the biggest natural curly hair lines that I have seen to date, no mean feat. I think the price can be a little steep but worth it if you have manic hair. Definitely something that should be on every curly-haired person's shelf.