Wim Crouwel - Mode En Module

Wim Crouwel - Mode En Module

This capacious volume examines the life and work of Wim Crouwel (Groningen, 1928) who began his career in 1952 as a designer of stands and exhibitions but is now best-known as a graphic designer. It describes how, under the spell of modernism, architecture and Swiss typography, he decided to make design his profession. This led in 1963 to the founding of the influential design office whose name says it all: Total Design, of which Crouwel was a partner, as well as co-director until well into the eighties. This monograph shows how Total Design conquered the Netherlands and became a yardstick for companies and cultural organisations. The book ends with a lavishly illustrated list of works comprising more than 1000 works from 45 productive years: high and low culture, commercial and cultural commissions, subtle booklets and arresting posters, together with fashionable and neutral product design - an uncommonly multi-faceted and rich body of works that reveals more with each fresh examination.