I've been a big fan of their clothing for years. Although it used to be a bit cheaper than it is now, I still---overall--love their stuff. Their products stand out among the hordes of knockoff t-shirts and hoodies out there; OBEY's strong, offbeat graphic design element remains, even to the occasional point of being overpowering (see: men's bullet shirt). Still, the aesthetic is appealing, the clothes are cut well, comfortable and lay nicely. I'd rather buy clothes from a company whose design elements are randomly too strong than regularly not strong enough.