Santa Maria Novella, Russian Soap for Men

Santa Maria Novella, Russian Soap for Men

These days it seems like every new company wants to bring out a line of men's products to capitalize on the metrosexual phenomenon. That's not the case with Santa Maria Novella, these soaps have a long history. They come from one of the world's oldest pharmacies, the Officina Profumo-Farmaceutica di Santa Maria Novella in Florence, which has been open since 1612. The products were originally developed by friars. Their soaps are still hand-molded, hand-wrapped and aged for sixty days and are crafted using a natural milk-based formula.