Last Exit to Nowhere

Last Exit to Nowhere

Logo T-shirts have gone through many phases - the product placement tee, the humorously reworked logo tee (FedUp - get it?!?), the completely fabricated and slightly racist logo tee (cough - urban outfitters - cough) - and now, the based-on-a-true-work-of-fiction tee. Last Exit To Nowhere, a company based out of Nottingham, England, promotes invented companies made famous or infamous by the stories they inhabit - and company founder Mike Ford makes sure their logos are poetically suited to the company's character and context as told in the story. Thus, a logo for "Bladerunner"'s Tyrell Corporation incorporates a frowning owl - a reference to the scene in which Deckard visits Tyrell for the first time and sees an artificial owl - while Amity Island, from "Jaws", gets a woman serenely sunbathing on a float in the ocean. It's a novel idea, one that harkens back to the days where the product placement in fictional works was actually fictional.