Helvetica: Limited edition poster from documentary.

Helvetica: Limited edition poster from documentary.

Because it's helvetica, and because it's black and white and red.

  • Pure design inspiration. Helvetica is the ultimate character actor. From uber corporate to generically common, helvetica has been used to express almost every kind of messaging in existence. This film is brimming with compelling t... Pure design inspiration. Helvetica is the ultimate character actor. From uber corporate to generically common, helvetica has been used to express almost every kind of messaging in existence. This film is brimming with compelling typographic insights from David Carson, Neville Brody, Stefan Sagmeister, Erik Spiekermann (designer of Meta, one of my all time favorite fonts), Paula Scher, Massimo Vignelli, Johnathan Hoefler, Tobias Frere-Jones and more. Best of all, there's a history of how helvetica was names and designed, and a look at the original drawings in the Linotype vault.