Something exciting is happening in the world of hotels. A new type of traveller is walking through the door. These modern travellers – let’s call them “Mobile Citizens”- are so important to a new Dutch hotel group; it named its hotel after them. citizenM – short for citizen mobile – has reflected on and learnt from the needs and wishes of these individuals. “citizenM offers a new type of hotel experience for sophisticated travellers. People who value personal choice, contemporary design, friendly technology and the proximity to a city – for an astonishing price,” says Michael Levie, CEO of the citizenM hotel group. The first citizenM hotel will open at Schiphol Airport in Amsterdam with 230 rooms at the beginning of 2008. citizenM has partnered with internationally renowned architects Concrete, and European design giants Philips and Vitra to offer “affordable luxury for the people.” Rooms are friendly and functional and feature: a super king-size bed fitted with luxurious linen and pillows, a wall-to-wall window for plenty of natural light, a flat LCD television, Philips technology and ambient lighting, a rain shower and other luxurious amenities especially developed by a famous ‘nose’ (also responsible for creations of Commes des Garçons and Viktor & Rolf).