John Masters Organics Shine On.
John Masters can remember a time when 11 or so years ago he hung a sign outside his salon in Manhattan saying that the salon was organic, natural & eco-friendly... and people laughed at how 'hippy' he was. How brilliantly just, that he should have the last laugh as one of the world's most successful and widely respected organic brands. Using only the finest certified organic & natural ingredients combined with an extremely savvy approach to formulation, there is a focus on sustainable, fair trade and conscious business practices that few companies can match. Although they've been around for years, the simple, clean, honest and modern design has never lost its appeal. Shine On is a natural, leave-in hair treatment that uses organic kelp in place of synthetic silicone, smoothing the hair shaft & giving a gorgeous shine and great volume, without weighing hair down or creating oily build-up. Excellent to strengthen and fortify all hair types including fine hair. The result is supernatural shine & softness, all day – every day. Shine on baby! Writer :: Emma Pezzack - www.futurenatural.com