A lash growth serum that is a 100% natural -- finally, many prayers were heard, though the company has been around for a while. At $39 for 15 ml, it's a bargain. Admittedly it doesn't have speed of success like other products on the market (Lilash and Tallika) but it's natural, which is the main selling point. If nothing else, lashes become much healthier and you can use it on your eyebrows too. A key tip is to use sparingly -- putting on too much doesn't make it work any faster. So a definite Must Buy!