Gucci Snowman in Africa Charity Collection for UNICEF
Gucci Creative Director Frida Giannini has collaborated with author and illustrator Michael Roberts for the fifth anniversary of the Gucci Campaign to Benefit UNICEF. The Joy Bags, charms, small leather goods, and gift cards will be on sale in Gucci stores in more than 20 countries until December 31, 2009, and 25% of the retail price of each item will be donated to UNICEF. The new book, Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com until December 31, 2009. Gucci will donate 100% of the retail price of the book to UNICEF.