Currently only a concept, the TIWE is nevertheless very cool. It has a nice black face on a cool, neon green rubber back. The always on OLED display shows a random collection of perfectly round, white dots that move around slowly, like the starry sky. A simple shake of the wrist or tap on the glass causes the dots to align to show you the current time in a traditional, analog style. I like how this watch blends modern, thoughtful design but still allows easy, traditional reading of the time. Very cool!