Crossing the Chasm: Geoffrey A. Moore: Books

Crossing the Chasm: Geoffrey A. Moore: Books

Anyone interested in entrepreneurism or in understanding the pains of technology adoption needs to read and keep this book as a reference. In it, Moore explains the different adoption demographics - innovators, early adopters, early majority, late majority, and laggards - and distinct marketing strategies needed to successfully cross the "chasm" and gain momentum with the consumer mainstream when marketing disruptive tech products.