Middle-class

middle-class

Treasure Hunt : Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman

Treasure Hunt : Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman

A good book about consumer psychology. Conventional wisdom would say that a middle-class consumer just buys in the middle-tier price range, but Treasure Hunt says that is no longer the case. The key insight is that consumers will trade up (ie splurge) or trade down (ie buy cheap/good enough) in different categories, depending on what is important to them. This emerging behavior has big economic implcations. So the future will belong to brands, retailers, and lead-gen services that cananticipate where consumer demand is likely to tradee up- or down.

  • “I SAY THERE ARE THREE, BECAUSE I’VE BEEN ON THE THIRD LEVEL AT GRAND CENTRAL STATION”: FIRST EDITION OF JACK FINNEY’S FIRST SHORT STORY COLLECTION FINNEY, Jack. The Third Level. New York, Toronto: Rinehart, (1957). Octavo, ori... “I SAY THERE ARE THREE, BECAUSE I’VE BEEN ON THE THIRD LEVEL AT GRAND CENTRAL STATION”: FIRST EDITION OF JACK FINNEY’S FIRST SHORT STORY COLLECTION FINNEY, Jack. The Third Level. New York, Toronto: Rinehart, (1957). Octavo, original half black cloth cloth, original dust jacket. $450. Best known for writing The Body Snatchers (1955) and the time travel mystery/romance Time and Again, Finney often chose time travel as the backdrop for his writing. This, Finney’s first published collection of short stories, are all about time travel, and feature his first professional writings. “Deceptively well written, with lower-middle-class urban characters reminiscent of O. Henry’s” (Anatomy of Wonder II-402). Published the following year in the United Kingdom as The Clock of Time. Currey, 153.

  • Any middle class, twenty-something, suburban guy is freaking out after seeing these costumes.

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  • Ever wonder what it was like to live in 1970s? Here's a little fun factoid for...

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  • This new website, established by the Obama-Biden administration, provides both a way to learn about and to participate in the United States government - regardless of what class you actually consider to be a part of. Geared towar... This new website, established by the Obama-Biden administration, provides both a way to learn about and to participate in the United States government - regardless of what class you actually consider to be a part of. Geared toward all ages, the site offers fun facts ("First Pets"); a peek inside the White House, Air Force One and Camp David; a description of the three primary branches of Federal Government; and a daily blog outlining the achievements and agenda of President Obama and Vice President Biden.

  • ONE OF AMERICA'S FAVORITE AND FUNNIEST COMEDIANS IN HIS OWN SERIES THE COSBY SHOW STARRING BILL COSBY! A TRUE FAMILY SHOW! LIVING AND LEARNING LIFE LESSONS CAN BE DIFFICULT AND ENTERTAINING, WATCH AS THIS AMERICAN FAMILY GROWS AND... ONE OF AMERICA'S FAVORITE AND FUNNIEST COMEDIANS IN HIS OWN SERIES THE COSBY SHOW STARRING BILL COSBY! A TRUE FAMILY SHOW! LIVING AND LEARNING LIFE LESSONS CAN BE DIFFICULT AND ENTERTAINING, WATCH AS THIS AMERICAN FAMILY GROWS AND CHANGES IN THE FIRST SEASON!

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  • Suede boots from Italy have never looked so good to me. They're $675 so middle class ppl like us can drool while some brat with daddy's credit card thinks this is a deal. Sigh.

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  • by Mark Lichterman ISBN 978-0-646-49216-2 736 pages, $24.95 WARNING: "Becoming" contains frequent and explicit sex. Do you remember... The first time you inhaled a cigarette? Your first swallow of hard liquor? The thr... by Mark Lichterman ISBN 978-0-646-49216-2 736 pages, $24.95 WARNING: "Becoming" contains frequent and explicit sex. Do you remember... The first time you inhaled a cigarette? Your first swallow of hard liquor? The thrill of the first exploration of the body of your boyfriend, girlfriend, husband, wife... your own body? Your first orgasm? Remember when as a people we loved America, and showed it? Then you might be ready for a nostalgic, funny, romantic, sexually frustrating novel. A novel that may remind many of us of ourselves, “way back then,” when God’s most mysterious creation was the opposite sex. A novel about life and the often funny, sometimes sad, day-to-day things that stir the memories of our lives. Reminiscent of the Neil Simon trilogy, Philip Roth’s Portnoy’s Complaint and the humorous writing of Jean Shepherd in the mid and late sixties; uniquely original, we are introduced to five-year-old Mitchie in 1939 in an ethnically diverse, lower middle-class neighborhood on the west side of Chicago. As children do, subtly growing over the next sixteen years, seeing World War Two through the eyes of this Jewish child, and later, lying about his age, joining the National Guard, “’cause girls love guys in uniform.” Accidentally getting caught up in the Korean war at age fifteen, Becoming follows Mitchell’s life in a series of nostalgic, comical, romantic, sad and — because “those” situations with girls, and later women, rarely conclude as young men hope — vividly described, extremely funny sexual situations. Becoming climaxes hilariously in 1955, in Brighton Beach, New York, when Mitchell is twenty-one and a man… or, because it takes more than age and size to “become” one... the semblance of a man.

    Tags: books, sex, Chicago
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  • Great book, Lots of detail and interesting characters...Cal" Stephanides recounts his rich family history, beginning with his grandparents, Desdemona and Lefty (secretly siblings), as they leave Greece in the 1920s and settle in D... Great book, Lots of detail and interesting characters...Cal" Stephanides recounts his rich family history, beginning with his grandparents, Desdemona and Lefty (secretly siblings), as they leave Greece in the 1920s and settle in Detroit. By the time Calliope is born in 1960, his parents are upper middle-class Greek Americans, but when he is 14 they discover that Calliope is actually a hermaphrodite. Taking the name "Cal," he runs away, finally finding a home in a San Francisco burlesque show. Jeffrey Eugenides's epic novel, like its main character, is a wonderful hybrid creature that perfectly captures three distinctly American stories: the immigrant tale, life in the 1960s suburban world, and finally the gender-bending and identity-altering situations that we associate with the beginning of the 21st century. Awarded the Pulitzer Prize for Literature in 2003, MIDDLESEX became both a literary and a commercial success--a success further bolstered by its selection for the Oprah Book Club in 2007.

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  • Every summer a group of 12-14 of us friends head to the Outer Banks, NC for a week to completely unplug, be one with the ocean, relax, be entertained, and spend quality time enjoying each other's company in an amazing house as a r... Every summer a group of 12-14 of us friends head to the Outer Banks, NC for a week to completely unplug, be one with the ocean, relax, be entertained, and spend quality time enjoying each other's company in an amazing house as a relatively affordable vacation. Every year each couple battles with their beach umbrella, until finally this year we broke down and bought a completely ridiculous beach DOME. Now adding a totally typical suburban accessory to our totally typical east coast middle class vacation. It's gonna be awesome.

  • It's amazing how you can just stumble across the most amazing book! Half Of A Yellow Sun is a really really good read. I couldn't put it down. I wished it was a longer. The portrayal of middle class Nigeria during the civil war of... It's amazing how you can just stumble across the most amazing book! Half Of A Yellow Sun is a really really good read. I couldn't put it down. I wished it was a longer. The portrayal of middle class Nigeria during the civil war of the 1960s was great. Unfortunately it also shows how little Nigeria has changed in 40 years.

  • You can't tell from this picture, but they have purple colored mascara! Purple! Now, I understand that purple is such a middle class color or whatever, but I still like it and it looks nice against my skin. Purple mascara adds ... You can't tell from this picture, but they have purple colored mascara! Purple! Now, I understand that purple is such a middle class color or whatever, but I still like it and it looks nice against my skin. Purple mascara adds that little oomp! that makes my face pop...now if only I could find my purple contacts...

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  • I'm a huge 'Roseanne' fan - this is one of the most underrated sitcoms of all time. Very few shows demonstrate such clever wit, while identifying with your typical, middle-class family. I wish this show were still airing new sea... I'm a huge 'Roseanne' fan - this is one of the most underrated sitcoms of all time. Very few shows demonstrate such clever wit, while identifying with your typical, middle-class family. I wish this show were still airing new seasons / episodes - ah well, there's always Nick at Nite.

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  • These Bugaboo strollers were made famous by the many celebrity mothers who have been pictured pushing their precious little tikes around in these very well designed strollers. The key aspects of the Bugaboo strollers which set the... These Bugaboo strollers were made famous by the many celebrity mothers who have been pictured pushing their precious little tikes around in these very well designed strollers. The key aspects of the Bugaboo strollers which set them apart from their lower middle class brethren are "frog" suspension, low maintenance, and exclusivity (super high prices). The Bugaboo Bee line is the smallest design of the line and also the lowest priced. I've seen these go between $300 to $600 at some places. Much better than the close to $800 the top of the line model (Cameleon) can go for. With the cheaper price you do lose a lot of the nice extras offered in the other stroller designs. But if you need a much more compact design, then these still offer the great build quality of the Bugaboo name.

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  • The best American magazine. Period. Every week, The New Yorker presents top-notch investigative journalism, opinions, humor, reviews and fiction. The quality of the writing and the timeliness of its major stories have established ... The best American magazine. Period. Every week, The New Yorker presents top-notch investigative journalism, opinions, humor, reviews and fiction. The quality of the writing and the timeliness of its major stories have established it as a symbol of both intellectual awareness and middle-class prosperity.

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  • This movie has it all and turns out to be our top favorite movie since 'Lord of the Rings'. It has as impeccable acting, well written screenplay and fabulously wonderful cinematography. The story is based on the novel by W. Som... This movie has it all and turns out to be our top favorite movie since 'Lord of the Rings'. It has as impeccable acting, well written screenplay and fabulously wonderful cinematography. The story is based on the novel by W. Somerset Maugham; The Painted Veil is a love story set in the 1920s that tells the story of a young English couple, Walter (Edward Norton), a middle class doctor and Kitty (Naomi Watts), an upper-class woman, who get married for the wrong reasons and relocate to Shanghai, where she falls in love with someone else. When he uncovers her infidelity, in an act of vengeance, he accepts a job in a remote village in China ravaged by a deadly epidemic, and takes her along. Their journey brings meaning to their relationship and gives them purpose in one of the most remote and beautiful places on earth. This is a movie in its greatest tradition - the way a movie ought to be. The superb acting of Edward Norton and Naomi Watts makes this movie an absolute must-see. On a scale from 1 to 10, I rate this movie a 10!

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  • Just starting to read this - it's very interesting. The author argues that the lifestyles of the poor and middle class are coming closer to those of the rich, even though the rich are pulling away in dollar terms.

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