Firstly, I love the name. Uncomplicated and to the point -- much like the product. As somebody with nightmare hair, I needed a product that did everything first thing in the morning. PRODUCT was given to me as a present (it only sells in the States at the moment). With this -- a little goes a really long way and though it is at the slightly steeper price range, it is worth it. Of course, I have short hair so I have no idea how long it will last for someone with long hair. It's also an organic product, another plus in my book. A definite must-buy!