Coolibar - sun protecting clothing, swimwear, hats and more
If you have very fair skin or just don't feel like slathering sunblock everywhere, check out some of Coolibar's stuff. While I haven't used their products personally, I know people who do and they love them. Their swimwear is probably their best, most useful collection. Don't expect fashion here, but there's plenty of utility. They are one of only a handful of manufacturers to make full-sleeved rashguards (which often have a handy zipper down the front). They also sell swim shorts, skirts and tights,plus sun hats and regular-wear shirts and pants for both men and women. All of their garments are rated UPF 50+, which is the highest sun protection you can get.