I had found this baby carrier/wrap while searching for a gift for my friend and her fiance in preparation to welcome their baby into the world. "Magnolia Sunshine". I personally didn't love the name, but they are free spirits and so I felt that this sleepy wrap would be perfect for their progressive/hippie lifestyle and new child. The wrap can be used in a variety of ways allowing the child to be carried close to the chest, on the back, and in a variety of positions that make baby and parent feel secure and comfortable. From reading about this product, the testimonies on the website and all the pictures of happy customers(parents & children) was enough of a reason for me to get this for my friend and her new baby. I also liked that this product can grow with the child (up to 45lbs in some cases!) and also has versatility.