It's an Iphone.. need I say more :)
I've always called them "Church Keys". Discrete shape blends in with your keys so you don't have to look like an alcoholic.
This has got to be one of the best shoe storage inventions of the century - the Shoe Wheel by Rakku. Sleek and gorgeous. Get to stare at my fab collection of clip clops. I found it at tszuji