Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

great ideas in this book

  • Anyone interested in entrepreneurism or in understanding the pains of technology adoption needs to read and keep this book as a reference. In it, Moore explains the different adoption demographics - innovators, early adopters, ear... Anyone interested in entrepreneurism or in understanding the pains of technology adoption needs to read and keep this book as a reference. In it, Moore explains the different adoption demographics - innovators, early adopters, early majority, late majority, and laggards - and distinct marketing strategies needed to successfully cross the "chasm" and gain momentum with the consumer mainstream when marketing disruptive tech products.

    Related Products: More from Amazon.com
    Added 9 Years Ago from Amazon.com
  • Marc Andreessen calls this the "best book for tech entrepreneurs this year". He says it prescribes a pragmatic approach to building a technology company.

  • How cute are these Howdys? And multifunctional to boot! Howdy can be a small purse, cellphone carrier, blackberry concealer, loot lugger, travel buddy, what have you.... Howdy can handle the job! Designer MIssy Broome created... How cute are these Howdys? And multifunctional to boot! Howdy can be a small purse, cellphone carrier, blackberry concealer, loot lugger, travel buddy, what have you.... Howdy can handle the job! Designer MIssy Broome created a cast of these compact vinyl carry-on characters: Two Sloops (as seen here), Captain Shivers, Howdi-culture, Howd-oui, and the Roadie Howdy (replete with guitar pick). With zipper mouth and vintage button eyes. Collect 'em all.

  • For those times in a CEO or manager's life when motivational speeches, coaching, and leading-by-example just won't cut it. Also, useful when you are feeling less aggressive but still in need of useful tools, use your whip like In... For those times in a CEO or manager's life when motivational speeches, coaching, and leading-by-example just won't cut it. Also, useful when you are feeling less aggressive but still in need of useful tools, use your whip like Indianna Jones to save the world

    Related Products: More from Amazon.com
    Added 11 Years Ago from Amazon.com
  • All the basics of VC, but more fun to read and much more likely to stick with me over the years as compared to some other "nuts and bolts of VC" books you'll find. This book comes across as VC 101 from the true practitioners pers... All the basics of VC, but more fun to read and much more likely to stick with me over the years as compared to some other "nuts and bolts of VC" books you'll find. This book comes across as VC 101 from the true practitioners perspective.

    Related Products: More from Amazon.com
    Added 11 Years Ago from Amazon.com