Puredistance I
DISCOVER THE TRUE EXCLUSIVITY OF PUREDISTANCE PERFUME AND THE PUREDISTANCE PERFUME LOUNGE IN VIENNA Does true exclusivity still exist in the world of luxury fragrances? It certainly does. In Vienna. Puredistance proofs truly exclusive and timeless perfumes still exist. After 5 years of passionate product development Puredistance recently launched a limited edition Crystal Masterpiece that holds a wonderful perfume: ‘Puredistance I’. A CRYSTAL MASTERPIECE MADE OF PURE SWAROVSKI CRYSTAL This one of a kind Crystal Masterpiece consists of a stylish Crystal Column with a crystal cap made of Swarovski crystal and 24 carat gold. Both the Column and the cap are engraved with a unique number. The result is one of the world’s most exclusive perfumes: limited edition only. ‘Puredistance I’ the perfume is the creation of Annie Buzantian, a world renowned Perfumer from New York. Initially she had created the perfume for herself as her personal masterpiece. The words that inspired her were elegance, sophistication and timelessness. A SECRET IN THE HEART OF VIENNA: THE PUREDISTANCE PERFUME LOUNGE Puredistance, a privately owned company, has its headquarters in the Puredistance Perfume Lounge in the heart of Vienna. Why Vienna? Vienna is pure in many ways and its beauty timeless. Puredistance shares the philosophy of the Wiener Werkstätte – a movement that flourished in the early 20th. century in Vienna - to focus on timelessly elegant and beautiful design for a select market. And in the best tradition of the Wiener Werkstätte fine arts, architectural arts and decorative arts are all united in the Puredistance Perfume Lounge. Entering the Puredistance Lounge is nothing less than a stunning experience due to its mystical atmosphere and simple beauty. The concept of creating a central meeting place where people that are attracted to the concept of Puredistance can meet in an informal atmosphere was the reason for establishing the Puredistance Lounge in Vienna. The Lounge is located at the well known Franziskanerplatz; one of the most central and authentic squares in Vienna. TRUE EXCLUSIVITY HAS ITS PRICE The suggested retail price of the ‘Crystal & Gold’ Limited Edition including the perfume spray is 2.750 euro, the ‘Crystal & Steel’ Limited Edition including the perfume spray 1.750 euro. A 17.5 ml. perfume refill costs 165 euro. The fragrance concept is available in the Puredistance Perfume Lounge in Vienna, in selected stores worldwide. and online at www.puredistance.com If you want to know more about Puredistance, visit the Perfume Lounge or read the full story at www.puredistance.com where you can download the 160 page Puredistance Book 2008. Puredistance - Franziskanerplatz 6, Vienna. Tel. +43 1 513 5518 www.puredistance.com
