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Oct 20, 2007
An Australian style entrepreneur, I’ve set my sights on the US. Named by BOSS Magazine in 2004 as one of the top ten Australian Entrepreneurs and a regular on the BRW Fashion Rich List, I plan to marry celebrity with innovative design as I introduce both Instant Shape by Dr Robert Rey and the Priscilla Presley Linen Collection to the US.
Eight years ago I launched Jupi Corporation with a simple idea – the pocket sock – and we’ve gone on to create and build brands with Australian singing sensation Delta Goodrem, as well as TV Identity & Radio Host Jackie O. When I launched Delta Goodrem’s lingerie in Australia I was the first designer to walk away from premium department stores and take the range to consumers through mass market discount retailers.