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Sep 11, 2007
In 1992, a fifth grader named Cassidy Podell asked his parents to buy him deejay equipment for his eleventh birthday. When he was given two turntables and a mixer, DJ Cassidy was born. Fifteen years later, Cassidy is one of the most sought-after names in the industry, deejaying major events all over the world from New York to Los Angeles, London to Tokyo, the Caribbean to the Middle East. Cassidy’s eclectic client roster reads like a who’s-who of the entertainment world including some of the biggest names in music, fashion, film, television, media, and nightlife.
In addition to deejaying for many record labels, designers, production companies, networks, and publications, DJ Cassidy is personally called upon by today’s most high-profile artists. Among them, Sean “Diddy” Combs, who has hired Cassidy for countless events including his MTV Video Music Award, Grammy, and birthday parties, Jennifer Lopez who requested the deejay to spin at her 2001 wedding to Cris Judd and a surprise birthday party for husband Marc Anthony, and Jay-Z who hires Cassidy for all his events including birthday and album release parties for himself and girlfriend Beyoncé. Additional premiere clients include Russell and Kimora Lee Simmons who call on the deejay to create the musical atmosphere for all their Phat Farm and Baby Phat fashion shows and Naomi Campbell who flew Cassidy to Saint-Tropez, Cannes, and Dubai for her last three birthday extravaganzas. Recently, Cassidy brought in the year 2007 with Oprah Winfrey as he deejayed her New Year’s Eve Ball in South Africa to celebrate the grand opening of The Oprah Winfrey Leadership Academy for Girls.
Although only twenty-five years old, Cassidy has already been deejaying for a decade and a half and is without a doubt at the head of the class. Coincidently, in class is exactly where Cassidy’s ascension to the forefront of the music scene began. Attending a private school in New York City, the junior high student quickly became the deejay-of-choice for the prep-school party circuit. “Those parties were a good start,” Cassidy recollects, “but I was hungry for an audience that would share my genuine appreciation for the music.” It wasn’t until Cassidy began attending George Washington University in Washington D.C. that he landed weekly jobs deejaying at New York City’s exclusive nightspots. The next year, Cassidy transferred to NYU. It was only then that the young deejay began to define his style and find an audience to appreciate it.
Today, DJ Cassidy has gained worldwide acclaim for exciting crowds through his unique capacity to effortlessly blend musical genre no matter the client or setting. “As a child, I was surrounded by all forms of music and, as I grew up and began to evolve as a deejay, it was only natural for me to incorporate all these musical influences into what I do.” Cassidy's clients not only rely on the artist to capture sounds that are hot and cutting-edge, but also those that are classic and timeless. Described as a "walking cultural movement" by former Vibe Magazine Editor-In-Chief Emil Wilbekin, Cassidy continues to surprise audiences with his uncanny ability to connect musically to everyone within his reach. His record crates full of Hip Hop, soul, rock n' roll, Reggae, and more, DJ Cassidy can rock all people with all music. “There is simply no crowd I can’t move and there is no better feeling than that.”