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Member Since:

Aug 18, 2008


About IDI:

I.D.I. by Matthew is the product of passion—for women, for aesthetics and for quality. Mixing intricate designs, soothing fabrics and playful cuts, I.D.I.’s legendary artistry in knitwear fashions has made it a cherished label for the casual yet fashion-forward clothing connoisseur.

Since 1987, when I.D.I. grabbed the fashion scene with sumptuous crocheted pieces, the brand has turned to the beauty in everyday life for its artistic inspiration. Now featured in both specialty boutiques and upscale department stores, I.D.I.’s signature knits stay true to their off-beat designs yet continually evolve into something gorgeous and exciting that its followers must have season after season.

I.D.I. was created by artist and designer Matthew Hekmat, a self-taught fashion prodigy. The Iranian native immigrated to the United States at the age of 17 and was quickly called to a destiny in the apparel industry. Naturally excelling in apparel merchandising and devoting himself to the study of design, Hekmat has built his work on the principles of exceptional service, superior goods and dedication to artistry.

I.D.I. exceeds its mission to provide the most innovative and appealing fashion designs and to be the leading industry example of respect, honesty and integrity. Says Hekmat, president, “Our promise is our passion, and our passion is our clothes.”

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