It's really pretty. And I mean *really* pretty. I highly recommend looking at the site; it was worth it for all the future-utopian-gattaca daydreams I got to have for 5 minutes.
But. The site has blatant typos; I just bet that mattress doesn't come in a selection of firmness...more options; and they're not even listing the price. And if that iPod integration worked as well as iTunes integrated with my PC (it didn't) I would be pleasantly surprised. Let's just say I'm not expecting great things.
If you're heavily into Mork, ok. If you're into sleep, I'll recommend sticking with my tradition: full mattress/red curtains/down comforter/Zen player.