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Oct 12, 2007
I have traveled the globe raising awareness and funds for breast cancer research, treatment and prevention. I co-founded the Keep A Breast Foundation in an effort to bring a fresh approach to fundraising for breast cancer that is relevant and inspiring to today’s youth.
The Keep A Breast Foundation creates one-of-a-kind plaster forms of the female torso customized by fine artists and auctioned to raise consciousness and funding for breast cancer research and treatment. We are often struck by the absolute and overwhelming feeling that the work Keep A Breast is doing is important. We can make the difference by raising awareness, raising people’s spirits and helping to save lives.
The casting process consists of applying strips of gauze onto the torso area. First, the strips are saturated with plaster, then soaked in warm water and, lastly, placed directly on the body. Each plaster mold consists of 3-4 layers of gauze over the entire torso area. I personally cast many of the brave women who volunteer to participate. Afterwards, the casts are sent to artists all over the world to be adorned with an artistic creation before being auctioned.
I enlist some of today’s most progressive artists, athletes and celebrities to participate in the cause. A number of innovative personalities have become involved with Keep A Breast events, like Dita Von Tesse, pro surfers Lisa Anderson and Layne Beachley, and musicians Tom Delonge of Blink182, Maya Ford of the Donnas and the line-up from the Foo Fighters. These individuals have been tremendously instrumental in helping Keep A Breast raise funds and inform young people about breast cancer. In 2006, I was honored with the Yoplait Champions Award for the organization’s innovative efforts in fighting breast cancer.
The decorated plaster casts of the female torsos are auctioned at events all over the world. Over the past five years, Keep A Breast benefits have attracted young and old alike raising many thousands of dollars on behalf of breast cancer organizations near and far. Keep A Breast raised more than $200,000 and currently has plans to exceed this milestone and spread its unique brand of fundraising and awareness to communities in need throughout the globe.