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Apr 8, 2007
Renowned beauty expert Ben Bennett started his career as a trend forecaster in the fashion industry. Utilizing that expertise, he moved his focus to the explosive beauty industry where he has been the creative force behind hundreds of innovative and exciting products. Retained by brands large and small, Ben has worked with such clients as Bath & Body Works, GAP, Limited Inc., PUREBEAUTY, and Morgans Hotel Group.
Known for his sharp eye and sense of style, Ben is one of the most respected and requested creative directors in the business. From consulting with celebrity makeup artists, directing photo shoots, to designing fragrances, Benâs creativity has left an indelible mark on the beauty community.
After years of collaborating with the biggest talents in beauty, Ben felt compelled to create a space where all could have access to the insight, humor, and creative genius that these dynamic personalities have to offer. With this in mind, he began to conceptualize an exciting forum that celebrated the prolific imaginations behind the glamorous faces that grace the pages of magazines and walk the red carpet. So, in 2007, Ben founded WELOVEBEAUTY.com.