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Jul 14, 2007
I am the founder and Creative Director of Anti-Apathy, a London-based organisation that inspires and supports engagement in sustainable lifestyles.
Back in 2002, I approached the new economics foundation (nef), a radical economics think and 'do' tank, with the idea for Anti-Apathy and a desire to engage wider audiences, beyond the 'usual suspects', in key global issues. What began life as a series of innovative 'issues meets entertainment' evening events, has since blossomed into an independent organisation that connects people to issues through the lens of lifestyle. Key activities include themed evening events, unique 'social experiments', online campaigns and fashion label Worn Again, made from 99% recycled materials.
In 2004, I teamed up with Galahad Clark, the owner of eco-shoe company Terra Plana to create the Worn Again footwear range, made from a host of weird and wonderful materials such as prison blankets, leather from car seats, parachutes and old suits. The brand is now recognised globally as one of the first trendsetting labels to make beautiful designs from second hand materials.
My background is in film making, as a producer and director of music videos and documentaries.