I'm co-founder of SmartsCo. We make learning about food and wine fun!

As the co-founder and co-publisher of SmartsCo, a San Francisco-based publishing company that makes games and guides that make learning fun, I am learning new tidbits of information every day. We started the company in 2002 with WineSmarts – a fun, stylishly designed game that that teaches people about wine without the snobbery. This was soon followed by another of my favorite passions – FoodSmarts, and later with ChocolateSmarts, BeerSmarts, etc. While historically we’ve focused a great deal on wine and food products, today we are busy coming out with games and guides to help people learn about all sorts of pleasures – from sex to travel and to babies and much more.

Member Since

Jul 10, 2006

Sites

• SmartsCo

What is the next…

Purchase you’ll make?

Another new pair of Camper shoes (so comfy and now they’re actually stylish too)

Car you’d like to own?

Smart Car

Fad that will fade?

“_________ing with the Stars” (fill in the blank) TV shows

Vacation you’ll take?

Malaysia & Singapore

Hollywood blockbuster going to be about?

Another remake of some 70s hit – Towering Inferno, Dirty Harry, The French Connection …

Fountain of youth?

Cooking your meals using fresh and sustainable ingredients (avoiding pre-packaged foods with additives and preservatives)

Book you’ll read?

Michael Pollan’s “The Omnivore’s Dilemma: A Natural History of Four Meals”

Thing that will change the world?

Alternative fuels

Guilty-pleasure food in which you’ll indulge?

Jelly Beans

Person to whom you’ll say, “I love you”?

ETL