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Maven

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Member Since:

Aug 16, 2006


Home:

Beverly Hills, CA, US


Websites:


About laurasweet:

I have always admired art, design and craftsmanship. I'm a fan of all forms of expression and design from architecture to visual merchandising.

Who am I and what gives me the right to claim I know what 'good design' or 'art' is?

When it comes to formal education, I have an undergraduate degree from the University of California at Berkeley in a double major of both Fine Art and Art History. In the fine art program at Cal, I specialized in print-making and intaglio. I was taught by some of the most respected contemporary artists today. Christopher Brown, George Miyasaki and others.

Regarding my art history degree, I was schooled in the everything from the cave paintings at Lascaux to the critical art theorists of today.

But that's not where my 'art' education ends. I then went on to receive yet another bachelors degree in Advertising Design at one of the most prestigious art/business schools in the country, the Pasadena Art Center College of Design. Here I studied alongside some of the greatest talents in automotive design to film direction. Several of the most respected still photographers, package designers, fine artists and transportation designers are graduates from ACCD.I was flattered and honored that as an alum, I also taught advertising design there for 8 years.

That explains my 'formal' education.

Many people believe the 'school of life' is the way for one to learn and I do not disagree. Formal educational institutions aside, being exposed to different people, different ideas and different experiences open our minds and our hearts. Which is why I have been blessed in that regard as well.

My late grandmother was an advertising illustrator for department store fashions in her early twenties and continued to draw and paint and even taught watercolor painting in her eighties. At 95 she was still a practicing watercolorist.

My parents are avid art enthusiasts. In addition to collecting art and opaline glass, my mother was a docent at SF MOMA and is very knowledgable herself. My father has always seen the beauty in design and his surroundings.

My older sister is married to one of today's most respected figurative painters in the SF Bay Area. Their house has been featured in magazines and on Apartment Therapy because of its unusual and outstanding design.

My younger sister, an incredibly bright and creative Doctor in San Francisco, has redesigned her own home with her husband and recently opened a gym in Berkeley named Happy Hour Fitness.

I have lived and worked in the following cities: San Francisco, Los Angeles, Chicago, New York, Detroit and Seattle exposing me to different attitudes, styles and values. I have shopped EVERYWHERE from the Mall of the Americas to Shanghai Tang's luxury store in hong kong.

Yes, I design and make jewelry. And soap. But those are just hobbies.

For the past 21 years I have been on the creative side of the tv and print advertising business. I have produced work on several major accounts from luxury cars to IKEA. This time consuming, competitive field is something I absolutely love and I am blessed that my job is also my hobby. It is the reason I have lived in many places and am knowledgeable about many products from popular consumer goods to niche brands.

Please visit my blog, If It's Hip, It's Here to learn more and see what's hip every day!
http://ifitshipitshere.blogspot.com

To see my advertising, branding and design work, please visit www.laurasweet.com.

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COMMENTS

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  • Private [?]

    From: Angelina Rose

    loving it. I wish i could work for you!

    Posted 5 Years Ago

  • Private [?]

    From: jinkarten

    useful stuff

    Posted Yesterday

  • Private [?]

    From: boliger

    really nice

    Posted Yesterday

  • Private [?]

    From: Harpreet-Singh

    Awesome!!!

    Posted 5 Days Ago

  • Private [?]

    From: yellowcabsan

    superb

    Posted 5 Days Ago

  • Private [?]

    From: myers518

    Hey Laura, Do you still any Robert Indiana prints left

    Posted 7 Months Ago

  • Private [?]

    From: rassa

    Hi laura! could you please let me to where I can buy the Salviati 'O' & 'O,O' Crystal fishbowl+vase ? I've looked everywhere but I cant find any link or even more information online about the vase and its size. I want to purchase this for our studio shot and really like this vase. I'd appreciate if you could help me finding the seller. Many thanks,

    Posted 8 Months Ago

  • Private [?]

    From: judithpaixao

    hi laura! could you please steer me to where I can buy the mirrored cone christmas tree? I've looked EVERYwhere (or so I think!) ... many thanks ... I'm Artist in Residence in Bermuda, Charleston and St. Simon's Island, working mostly in sea glass. Will send you a photo of my seaglass trees if you'd like ... but I can't find a good reflective armature/base. Even considering painting a traffic cone for some clients who want 28"!! ?????? Thanks so much for any pointers you can send my way! Judith

    Posted 11 Months Ago

  • Private [?]

    From: Sadie123

    Laura, Hi, I love the daschund menorah by Jonathan Adler, Do you know if it is still being sold and if so where? Thanks so much. I love your site. Andrea

    Posted 2 Years Ago

    • laura sweet

      Hi Sadie, yes you can buy it directly from the jonathan adler site: http://www.jonathanadler.com/judaica/

      2 Years Ago

    • Andrianac02

      nice stuff here.. just passing by =)

      1 Year Ago

  • Private [?]

    From: Ken Kindt

    Lots of cool gadgets on your guides.

    Posted 2 Years Ago

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