who needs designer water? 19

by oO

I have a perverse fascination with designer bottled water. To me it's the ultimate perversion from a product point of view (well until designer air is more prevalent) and at the same time a very valid exercise from a design a packaging point of view. The product being the same for everyone, how do you make someone want your water more than all the others? as they say, thirst is nothing, image is everything

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