What the press says

“So-called social shopping websites like ThisNext are uniting people the world over through their love of conspicuous consumption… The lure of being known by peers as a person of impeccable taste is irresistible.”
Alana Semuels, Los Angeles Times

“The retailer of quirky home goods, RealmDekor.com, has experienced occasional sales increases not because of catalog shipments or television commercials, but because it formed relationships with bloggers and posted its products on new ‘social shopping sites’ like ThisNext.com.”
Bob Tedeschi, The New York Times

“The latest arsenal for online shoppers this holiday season, harnessing the power and expertise of friends and others online to help locate the perfect gift.”
Ellen Lee, San Francisco Chronicle

“… Attractive because visitors tent to be focused on shopping rather than just browsing.”
Emily Steel, The Wall Street Journal

“I met with Gordon Gould, a successful, surfer-dude serial entrepreneur who just launched ThisNext. It is social networking crossed with shopping — or, to use his freshly minted buzzword, ‘shopcasting.’”
Kevin Maney, USA Today

“The analysis also shows that in addition to reading blogs consumers increasingly are turning to social shopping sites such as ThisNext.”
InternetRetailer

"[ThisNext] so far has resisted overtures from retailers wanting to pay to set up prominent pages. 'We want people to connect outside of any commercial interest,' [says CEO / Founder Gordon Gould]."
Cheryl Lu-Lien Tan, Wall Street Journal

"This social shopping site gives its users a voice. Join to share top products, create wish lists and even "shopcast" your style to the world."
Monica Guzman, Seattle Post-Intelligencer

Shopping Trends for 2007
Nellie Lide, Small Business Trends

"Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz...ThisNext.com: Users can browse recommended products, add them to their wish lists, recommend or find out where to buy them, and create themed lists of their own."
Kim T. Gordon, Entrepreneur Magazine

PLAY: Editor picks on what to watch, read & listen to
Staff, Life Magazine

"...What's different about social shopping? For all its power, Google can't tell shoppers what's cool or what their friends or like-minded consumers recommend. Social shopping sites, on the other hand, do just that -- which provides new opportunities for small online retailers to reach consumers."
Ryan McCarthy, Inc. Magazine

Three-part interview with Gordon Gould, CEO
Chris Malta and Rob Cowie, Entrepreneur Magazine Product Sourcing Show

As seen on ABC News Money Matters - interview with Gordon Gould, CEO
ABC News

"...John Polinsky and Rose Poirier, who design fiberglass furniture in Los Angeles and contribute to ThisNext, like to recommend good movies as well as display their own creations. Ms. Poirier, who is 49, says she spends several hours a day on the site. "The cool thing is, you put a movie out there and then you go back and look if anybody saw it and also is making a recommendation," she said. "I like the concept of peers, people like me, referring each other to interesting things. It's more trustworthy.""
Keith Schneider, New York Times

"Thisnext.com is like a community-created Consumer Reports. Visitors can find anything from food to fashion recommended by anyone from chefs who list their favorite knives and spices to fashionistas who discuss their love of South Korean label Raveur. And in turn, users can make their own recommendations."
Staff, TIME Magazine

"Social shopping sites such as...ThisNext.com feature self-styled commentators who recommend and share views on merchandise... "You probably have 'go to' people, that you check in with before making a purchase," ThisNext.com founder Gordon Gould explained. "We're allowing people to put that question to the Net.""
Phyllis Furman, New York Daily News

"As the name implies, ThisNext claims to help you find the next big thing. On this site you'll find gadgets, products for the home, fashion and more. With its "What's Next" and "What's New" pages, it's easy to sift through the products and find something eye-catching..."
Javacia N. Harris, Velocity Weekly (part of Louisville Courier-Journal)

Online Retailers Can't Wait to Snare Shoppers
Yuki Noguchi and Ylan Q. Mui, Washington Post

Sites Have Caught on to Social Shopping, But Have Shoppers?
Kate Kaye, ClickZ

Next big trend: Social shopping?
Jessica Guynn, SFGate.com

"ThisNext.com features hot new products, including those suggested by online shoppers."
Ann Tatko-Peterson, Contra Costa Times

Interpublic's [Lydia] Loizides points to ThisNext.com as an example of how technology enables consumers to act as evangelists for their favorite brands. The site is a collection of products its users recommend, organized by tags and lists. "We're still looking at social networks as a place to push branding into, whereas the real opportunity lies in being able to establish a dialogue with consumers," she says. To do that, she adds, brands should establish relationships with fans.
Susan Stellin, MediaPost

This is a communal consumer site for folks to talk about the lastest must-have items. Check it out to see what other people are asking for and what they think are the best buys.
Staff, San Diego CITYBEAT

"...Attracting buzz at ThisNext are customised school lunchboxes from Ogg Studio, which feature your child's photograph ("I gotta get one of these for my husband with a big picture of my face on it!," says one tipster), and cutesy plush dolls known as Wee Ninjas ("this little guy watches out for you!," approves another). Crowd power does seem persuasive: sales of Wee Ninjas have quadrupled since social-shopping sites began tipping them, say their makers, struggling to meet demand."
David Rowan, Times Online UK

"...it's a way for you to create an inventory of various products that you like and recommend, as well as ones that you want...I liked ThisNext. It's easy to use, and the membership seems to be very intelligent and has fun, quirky taste."
Caroline McCarthy, CNET Web 2.0 Blog

Editor's Pick: The Best of the Digital Life Show: "For inveterate shoppers, trendsetters and tastemakers, ThisNext lets you "shopcast" your finds to a larger audience and maybe even profit from your knowledge. For the ordinary person trying to find the right wedding present or the best hand-dipped chocolates, ThisNext offers expert guidance. It may not be strictly a Killer App - conceivably, you could participate in the site without broadband - but it makes shopping into a social experience in a far more sophisticated way than traditional e-commerce sites have done."
Masha Zager, KillerApp.com

Plugged In: "Socially driven advice site looks for the next hot products."
Eric Dahl, PC World

Blog Into Innovative Business Partnerships: "...Jean has teamed up with ThisNext as less of a business move and more as a way to drive interest and content to NOTCOT. Users can tag items from ThisNext with 'notcot' and they automatically appear on her site with shopping links."
WebProNews.com

"...ThisNext sells nothing itself; it's a Web 2.0-inspired clubhouse with lots of interactive options, like chat, blogs and a widget that lets you bookmark an item you spot on any other site. That "bookmarklet" instantly posts a recommendation to the ThisNext site for whatever item you're looking at."
The Spokesman-Review

FOR most small businesses, competing on the Web is hardly easier than competing offline, where gigantic retailers with huge marketing budgets dominate. But for Amenity Home, a start-up in Los Angeles with three products, four employees and no marketing budget, getting noticed was a simple matter of word-of-mouth advertising, albeit in an unusual way.
The New York Times - September 11, 2006 | Article Image

"There's a great deal of buzz today surrounding shopping site ThisNext...ThisNext takes the traditional online store (like Shopping.com) and enhances it by making user-generated content such as profiles, tags, favorites lists and recommendations a much more integral part of the shopping experience..."
Caetano Veloso, Wired Blogs' Monkey Bites

"E-tailers and product manufacturers everywhere, rejoice--social networking has finally met online shopping. People are sharing product recommendations and shopping tips on sites like ThisNext.com... and they're giving small retailers some great free press. The trend is also getting customers to browse through items they may not normally search for--getting past one of online shopping's major drawbacks..."
Francine Kizner, Entrepreneur.com

"ThisNext lets you share groups of them organized by theme. You can add comments, put a "sticker" (like a Post-it) on an item and, of course, "tag" or categorize an item so others can find it. The site also has profiles of list authors and shows all the lists carrying any one item."
Cate Corcoran, Women's Wear Daily

This year, a few sites, including ThisNext.com... have sought to cater to that desire by providing access to consumers' picks for all kinds of merchandise. "The Web is deeply grounded in serendipitous surfing," said Pete Blackshaw, CMO of Nielsen BuzzMetrics, New York. "There's no question that business models are getting smarter about capitalizing on that curiosity."
Becky Ebenkamp, Brandweek

"...I'm a sucker for products recommended by sites like Coolhunting and Dailycandy and ThisNext sounds like an easier more powerful way to access that type of data."
Katie Fehrenbacher, GigaOm

"ThisNext plugs you in with other shoppers who've been there and done that."
Walt Zwirko, Computer Corner

Interview with Gordon Gould, ThisNext
Ben Kuo, SoCal Tech

Conversation with Gordon R. Gould, CEO of ThisNext, discussing the ThisNext concept and idea
Hot From Silicon Valley

Social Shopping with ThisNext Crowd
Enid Burns, ClickZ Network

Startup Watch: ThisNext
Erick Schonfeld, Business 2.0

Inside Silicon Valley: Interview with ThisNext founder Gordon Gould
Michael Bazeley, San Jose Mercury News

Interview with Community Director, Alyson Wilson at BlogHer
Brian Shields, KRON 4 San Francisco

Interview with ThisNext and KristopherDukes.com blogger, Kristopher Dukes at BlogHer
Brian Shields, KRON 4 San Francisco

Blog love for ThisNext

"There are some seriously unique and wonderful things here; I highly recommend using ThisNext as your own personal shopper."
Wendy Boswell, Lifehacker

"The site is the best I've seen so far, with clearly structured items and very easy ways for users to add their own opinion via comments, tagging, comment ratings and adding things to a wishlist... Good stuff, well executed."
Michael Arrington, TechCrunch

"ThisNext facilitates online shopping with community functions that help you find and share products. It's very easy and fun to use - within moments I created a list called in my bag that includes all the essentials I schlep around NYC on my back everyday."
Josh Rubin, Cool Hunting

"...if you're a shopaholic this is a necessary addition to your blog sidebar."
web2learning.net

"There's a fascinating social shopping site I'm checking out called ThisNext... It's got all the treats and may be the new hottness... this may become my new favorite site."
wildlyappropriate.com

"...So when you're looking for something interesting or new to buy or give as a gift, hit ThisNext. You'll be amazed at how much time you'll spend browsing. It's a great way to blow off an afternoon of work."
somethingglorious.com

"...is it ever fun. it's a new and almost communal way to check out the newest and most exciting products out there, from people, just like you and me, but not exactly because we are unique like snowflakes, who recommend the things they love..."
a wee bit skint

Corporate Announcements

ThisNext Measures Influence Over Shoppers Member Dashboard &
Mavens: Promoting Powerful Product Recommendations

ThisNext's new Member Dashboard gives content contributors new insight…
October 24, 2007

Former IAC/Citysearch and CNET Executive Joins ThisNext

Announcing Scott Morrow as President, Board Member
October 1, 2007

ThisNext Appoints Rob Goldman to Board of Directors

Goldman is excited about joining ThisNext, saying “I feel ThisNext is the only social shopping site with a strong point of view and an even stronger brand promise…
July 30, 2007

ThisNext Tool Lets GetOutdoors Readers Post Gear Finds to Blog

Blog readers can now contribute their own product recommendations to leading outdoor adventure blog GetOutdoors.com using ThisNext.com's Reader Finds community-contribution tool.
July 10, 2007

ThisNext.com Users Plant over 11,000 Trees for Earth Day with nonprofit Trees for the Future's help

How did ThisNext users plant all of those trees without getting any dirt under their nails? They spent the two weeks leading up to Earth Day recommending eco-friendly products.
May 23, 2007

ThisNext Presents: celebrity chefs Alexandra Guarnaschelli of Butter Restaurant, New York and Daisy Martinez, author and host of Daisy Cooks

Alexandra Guarnashelli and Daisy Martinez share with ThisNext users their tools-of-the-trade kitchen must-haves.
May 8, 2007

ThisNext.com Launches New Content Creation Tool for Blogs and Social Networks

“BlogIt” feature empowers users with easy content creation and distribution—in seconds
March 14, 2007

ThisNext Powers Cool Hunting Product Posts

Make Your Voice Heard within the Cool Hunting Community
March 6, 2007

Happy 100% Mall-Free Holidays from ThisNext.com

Find Gift Ideas By Discovering People with Common Interests
November 20, 2006

ThisNext Launches First Shopcasting Network, Enables Product Discovery

ThisNext launches its shopcasting and product discovery network today. Bloggers, tastemakers and power-shoppers use ThisNext to recommend and discover products that best match their lifestyle and interests.
August 21, 2006

ThisNext Blogger Recognized By Fashion Industry

ThisNext blogger Kristopher Dukes makes Women's Wear Daily's "Top 10 fashion bloggers list"
July 03, 2006