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Happy 100% Mall-Free Holidays from ThisNext.com

LOS ANGELES-Nov.20- No one has a friend who's an expert at everything. When we need help figuring out what gifts to buy for the various people in our lives, we typically turn to multiple people for advice and ask them, "What do you use?"

Now there's an online community where we can share product recommendations and discover what others like no matter what the topic: ThisNext.com. Since August real people have been recommending real products at our social shopping community. Blessedly devoid of brand-marketing hype and tech-spec madness, ThisNext.com offers straight product recommendations from trusted sources.

What can you find at ThisNext.com? You'll discover people from all walks of life and a wealth of information about the things they love. Browse by keyword and uncover products in an ever-growing range of categories. Search "cooking" and review product picks and themed lists with titles such as, "Must Haves for the Kitchen," "For the Cook Who Has Everything," and "Kitchen Essentials." Look up an interest of someone for whom you're buying a gift to see what people like them want and are using.

"ThisNext.com is instant gratification. I can do a search, find something I like and click directly from ThisNext to the vendor's Web site to buy it. Search. Find. Order. Done!" says Jennifer Sbranti, founder of Hostess with the Mostess, Inc. "The wish list feature will be the saving grace for all the husbands, wives, moms and dads that have no idea what to get their loved ones."

In addition to personal recommendations ThisNext.com features professional recommendations supplied by interior designers, small business owners, chefs, artisans, Olympic athletes, authors and fashion designers, among others. Read up on what the experts use in their day-to-day life and the tools of the trade they can't do without. It's never been easier to locate a gift that will support the budding interests of those for whom you're shopping.

"Holidays are always hard for me because I have to buy gifts for children, my climbing partner and countless others. My schedule doesn't allow me extra hours to wander a mall for ideas," says Gordon Gould, CEO. "ThisNext.com helps consumers wade through the 60 million products available out there to discover new products of interest in a natural and legitimate way, from their peers."

Easy-to-use features make holiday discovery a snap:

• Find box: Search by keyword and look at associated lists and individual product picks. For example: Typing in "Snow" will return a comprehensive list of all products recommended by snowboarders for other snowboarders.
• Honest reviews: Read about the best of the best straight from the horse's mouth. Not that our community members are a bunch of horses.
• Categories: Go on a treasure hunt by exploring specific search categories around interests such as: cooking, holiday, art, cards, etc. There's something for everyone.
• People's profiles: Learn more about the people behind the recommendation and view other recommendations by that one person.
• Wish lists: Called a "saving grace" by some members, wish lists of products you crave will save your friends and family the time and grief of finding you something you'll actually use.
• Simple shopping: ThisNext.com supplies URLs of e-tailers selling what you're interested in for fast and easy shopping. Just click "Shop for this at:" to buy!

A final word about holiday shopping on ThisNext from one of our most prolific users: "As exciting and pleasurable as Christmas shopping can be, there are times you need inspiration -- ThisNext.com is all inspiration," says John Polinsky. "It's people loving the special products they have found and sharing them for the pure joy of it. And it's all at your fingertips, so your feet won't get tired."

About ThisNext

ThisNext is a shopcasting network where people discover and recommend products that enhance their lifestyle. We help people buy better to live better by connecting them with products that help express who they are in the world: Great products can help us do, be and experience the things that make us happy. Experts, bloggers and consumers comprise our network of people sharing products they personally endorse to the crowd. Founded in 2005 and based in Los Angeles, ThisNext is a venture-funded Web 2.0 company built by a team of seasoned Internet entrepreneurs, editors and bloggers committed to improving the overall quality of the Internet shopping experience.  Our blog is a swell way to follow what we're up to: blog.thisnext.com.