Make Your Voice Heard within the Cool Hunting Community

March 6, 2007—Los Angeles and New York—You know the stuff you buy and spot in the marketplace is the coolest, so why not tell everybody else? Well, maybe not everybody, but it is a thrill to see your brilliantly insightful product review instantly posted on Cool Hunting, a highly influential blog about street culture and trends. With new ThisNext features that make sharing your favorite things a snap, now anyone can contribute to the Cool Hunting community.

It's easy to be a “cool hunter” on the popular product discovery blog Cool Hunting with new user-friendly features from ThisNext.com. ThisNext's advanced shopcasting tools now allow Cool Hunting fans to instantly submit awesome items they deem worthy, and in just a few seconds their faves automatically appear in Cool Hunting's newly launched “Reader Finds” section.

“Cool Hunting readers are constantly emailing us with their product finds, so we wanted to give them a way to share with the entire audience. Innovative technology combined with an easy-to-use interface makes ThisNext the perfect choice to power our Reader Finds section,” says Josh Rubin, founder and editor of Cool Hunting.

“ThisNext and Cool Hunting have a common goal—to filter out product overchoice and only show what people like and actually use,” says Craig Ogg, chief technology officer at ThisNext. “Consumers are looking for help in making product choices and are turning to people they can trust, namely their peers. There's immeasurable consumer value in offering tools to help people find the right products—and incredible social value between the people posting and the people who are reading.”

Anyone who signs up for a free ThisNext.com account can add a product to CoolHunting.com simply by tagging it “Cool Hunting.” Recommended items appear in Cool Hunting's Reader Finds section along with the recommenders' names and their clever comments, and Cool Hunting readers can click on any product if they wish to read more about the item or shop for it on ThisNext.