“Reader Finds” Tool Enables Easy Community Contribution to Blogs

July 10, 2007—Los Angeles—Blog readers can now contribute their own product recommendations to leading outdoor adventure blog GetOutdoors.com using ThisNext.com’s Reader Finds community-contribution tool.

When Get Outdoors readers want to recommend their favorite outdoor sports and adventure travel products they simply go to ThisNext, make their recommendation and add the tag “getoutdoors.” The product appears both in GetOutdoors’ GoShop section and on a badge on GetOutdoors’s homepage and blog: [http://www.getoutdoors.com/go/goshop].

“The outdoor community loves to share opinions about gear and travel destinations. ThisNext is a great way for our community to get together and discuss the products they are passionate about,” said GetOutdoors Publisher Adam Meron

ThisNext’s Reader Finds program provides partners with a turnkey toolbox for managing community-contributed content via a ThisNext-supported community. Readers appreciate how they can have a presence on sites they like and bloggers can deepen their page views and advertising real estate while maintaining control over content that appears on their site.

GetOutdoors’s Reader Finds can be seen here: [http://www.getoutdoors.com/go/goshop].

Product-blog CoolHunting.com also hosts a reader finds, which can be seen here: [http://www.coolhunting.com/readerfinds].