Announcing Scott Morrow as President, Board Member

Los Angeles, Calif. – October 1, 2007—ThisNext, an online media and social shopping company, announces a new addition to the executive team. Gordon Gould, CEO, is joined by Scott Morrow in the role of president and newest board member. Morrow will shape overall business strategy and lead day-to-day operations. A key focus will be brand strategy, consumer experience and developing sales and distribution channels.

"I am delighted that out of the many opportunities presented to Scott he chose to bring his talents to ThisNext," said Gordon Gould, CEO and Co-Founder. "His deep experience and repeat successes in online sales and marketing and user-generated media is a tremendous asset for ThisNext." Gould expects Morrow's leadership skills and apt strategic thinking will help grow ThisNext into a world-class brand as the go-to place to discover great products.

"It is apparent that the social-shopping market is developing into a multi-billion dollar opportunity and I wanted to work with the leader in the space," said Scott Morrow, President. "ThisNext is uniquely positioned to make user generated content a truly useful utility for consumers looking to discover and purchase products online. The platform ThisNext continues to develop will harness and distribute the expertise of the member community in a way that will transform the brand marketing and e-commerce ecosystem and change the way products are marketed and sold. I believe this company has the potential to be the next great interactive media company and I'm excited to be part of the leadership to take it there."

Prior to ThisNext, Morrow worked for IAC/Citysearch as Executive Vice President, Product & Marketing where he successfully repositioned the brand and launched the merchant and consumer Web sites, including integrated video. Prior to IAC, Morrow worked for more than five years for CNET Networks where he served as Vice President, Marketing & Sales, for the Download.com business unit. In that capacity he led a shift in business models that generated a 400-percent growth in revenue.

Morrow has also held executive marketing and sales positions at the Edison Schools division of Whittle Communications and launched several entrepreneurial ventures.

Morrow holds a bachelor of arts in economics from the University of Tennessee and a MBA from the J.L. Kellogg Graduate School of Management, Northwestern University.

About ThisNext

ThisNext (www.thisnext.com) is an online media and social shopping company where people recommend their favorite products for others to discover and purchase online. We blend two powerful elements of real-world shopping otherwise lost for online consumers: word-of-mouth recommendation from trusted sources and the ability to browse products in the way that naturally leads to discovery. ThisNext also features a suite of distribution tools for bloggers, online communities and commerce sites. ThisNext launched in August, 2006, and is a venture-funded Web 2.0 company based in Santa Monica, California.