Mrs. Meyer's Laundry Detergent
First of all, Mrs. Meyer's has some of the classiest packaging around. You can actually leave their cleaners and detergents setting out, and they add some class to any room. The bottles are somehow vintage, yet modern, simple, yet elegant, and since they have a whole range of products, you can get all of your products to match. But looks are not why I love this product. This is a natural cleaner, free of phosphates, chlorine bleach, and other toxic and harsh chemicals. It is super-powerful: we have found it sufficient for all of laundry needs. The geranium scent is awesome, even my husband likes it. And they make a natural dryer sheet that is free of all the harsh chemicals hiding in regular dryer sheets (benzene, chloroform, toluene, etc.), and that smells equally delicious.
Mrs Meyers Clean Day left my clothes feeling and smelling wonderful for many days after wash. I don't think I can go back to using any other brand after trying this.