It's a watch. No it's a cuff. No it's a statment. Really, it's all three and I like it. I guess you could say this is a ThisNext exclusive since no one has heard of the NOW watch, yet.

Morgan, the designer, wears it very well but I was a touch skeptical as to how it would look on a female arm so we put it on Fashion Kitty. The response was, and I quote, "Bomb Ass."

I agree.

As David Lynch often says "The world is as you are," and as someone who is constantly on the go and always looking ahead at what's coming it's an excellent reminder to stop myself and be present.

Rumor has it other styles will be offered but for NOW, pick up one of these. We all know someone who could benefit from the message.

This is positively the coolest watch I've ever seen. How great would it be to have someone ask you for the time when you can show them this timepiece in response? "The time is now." (via Friends of Public Radio)

its cool, always has the right time, now. teaches u to live in the moment. it's inspirational

You watch the clock from your desk like a hawk. You're flipping that wrist every ten minutes to check the time. You've got your life scheduled, to the hour, until 2017. You set alarms for everything, not just to wake up, but to remind you to...

breathe.

Yes, you need to breathe. Slow down. Relax. And do it NOW.

The NOW Watch, a ThisNext exclusive, is an innovative twist on that thing that we often allow to rule our frenetic, on-the-go lives - the watch. The leather cuff features a face that only says "NOW," always the correct time no matter where you are in the world. The simple statement is a reminder to you live in the moment.

Now.

Ask anyone... I need a watch that doesn't have time, but instead says "now." Because it is always "now" by the time I have to look up what time it is. Aside from my on-time weakness, the messaging here is great. It just made me smile thinking about it. I worry too much about the past and the future - shame on me. I should really enjoy all the good that's happening now.

I'm not a huge fan of the fashion, but I love the idea of having something on my wrist, reminding me that it's a very important time, all day long. (via nicole)