I love this. I'm a big pomade user, and have tried several with varying results. This Alterna hemp pomade gave me just the performance I was looking for. The texture of the pomade is nice and light, and a little bit goes a long way, which always means you save money in the end. I used it every day and I didn't run out of it quickly. It helped pick up the color in my highlights as well. It also smells so good - there's an citrus (orange/tangerine) essence to it. I used this in my hair to help hold out textured flipped out ends, or when I just wanted to wear it slicked back as a wet look. It worked like a charm, giving my hair a nice amount of moisturization and a pretty sheen to my hair. (via drugstore)