This cute "hardcore" (haha, that was in the site's description) does not look like a watch. It looks like, well a leather band in Hallowe'en colours with a miniature belt buckle featuring a stylized catoon turn-table. I.e. it looks like what we think of as a watch without, well, the actual defining features of a watch. No hands, no digital numbers blinking 12:00. this is because the time is hidden at the bottom of the clockface. Small, non-digitized revolving numbers that seem to fit perfectly with the layout of the watch.

This watch defies everything watches live for. Where are the hands, or even the digitized numbers? They've all been replaced with a turntable! Holy crap!

Haha, it still tells the time though, with small wheels that rotate displaying the hour and minute.