I was tired of sitting in traffic looking at ad's for car dealerships on the back of other people's car and realized that my own car was advertising a car dealer as well. It looked for a license plate frame that said My Other Car Is A Yoga Mat but couldn’t find one so I started manufacturing them. The rest (syndicated colum and podcast) is as they say history.

I love that my license plate holder might help someone feel connected, or inspire someone to practice. Plus they are made in the USA of recycled plastic!

Great idea - fun to have on your car - gets honks from other yogis - and makes a great unusual (and cheap) gift for any yogis in your life. (via Beth Lapides)