Helvetica - The Film

 Helvetica - The Film - Photo 

Helvetica is now more than 50 years old ! Perhaps that doesn't sound even vaguely familiar to you, but typography buff Gary Hustwit has filmed a documentary about the predominance of this typeface in modern life. I cannot wait to see it. But then I am a type geek.


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5 Recommendations

  • hanahula

    's recommendation

    Helvetica is now more than 50 years old ! Perhaps that doesn't sound even vaguely familiar to you, but typography buff Gary Hustwit has filmed a documentary about the predominance of this typeface in modern life. I cannot wait to see it. But then I am a type geek.

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    • lahutter
      I'm a huge type geek too! I loved every moment of this film.

  • xuan

    's recommendation

    This a great documentary film by Gary Hustwit about the typeface "Helvetica". Celebrating over 50 years in use, the famous Helvetica finally gets its due attention. "About the Typeface- Helvetica was developed by Max Miedinger with Eduard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas' director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961. " --http://www.helveticafilm.com/

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  • lahutter

    's recommendation

    Pure design inspiration. Helvetica is the ultimate character actor. From uber corporate to generically common, helvetica has been used to express almost every kind of messaging in existence. This film is brimming with compelling typographic insights from David Carson, Neville Brody, Stefan Sagmeister, Erik Spiekermann (designer of Meta, one of my all time favorite fonts), Paula Scher, Massimo Vignelli, Johnathan Hoefler, Tobias Frere-Jones and more. Best of all, there's a history of how helvetica was names and designed, and a look at the original drawings in the Linotype vault.

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    • xsalvador
      That's interesting, at first I thought it was a joke but I just looked at the trailer on Youtube!

  • idaisy

    's recommendation

    This is a great documentary, full of details and important info. and helvetica rocks!

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    • chad
      is it me or did this one make you consciously analytical of every branded word you see?

  • ellievb

    's recommendation

    great documentary!

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