David Yurman, whose name is as familiar today as Tiffany's, is expanding his empire. He will, of course, continue to design fabulous jewelry, while exploring other areas of accessorizing.

"I wanted to bring my design principles to a genre beyond jewelry, and fragrance is an area that I have long been fascinated with," Yurman explains. "Perfume is representative of personal style - much like jewelry, so I wanted to explore the art of fragrance, and to create one that embodies the David Yurman woman and brand."

So there you have it, straight from Yurman. And I can assure you, it smells every bit as fantastic as it looks.