Because it's great, light and easy to put on, it's flawless and I use it all the time!!

Made of only pure, crushed minerals from the earth, bareMinerals SPF 15 Foundation looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.

great for all skin types, its natural, and you can also sleep in it!

This is by far the most natural looking foundation I have ever used. It covers up flaws and does not leave you looking cakey at all. I will never use anything else!

While I'm a little more interested in Alima mineral makeup, bareMinerals has the hype around it that keeps me interested. I tried it a while ago and was using Fairly Light which was just too dark for me. I switched back to liquid foundation before I realized that they have a Fair shade, so I might have to give it another go. And when you add some of the eyeshadow in Chenille, you can lighten it up to just the right shade... so there's not too much risk in trying it again!

This powder foundation is perfect for if you have sensitive or acne prone skin. Provides good coverage when used with concealer.

I've used this foundation for years now & I can't say anything bad about it. It lasts forever & a little really does go a long way.

The best for all skin tones. I use this with the Mineral Veil and All Over Face Powder in Escape. Gorgeous- and I get compliments on my skin ALL of the time!